A Tire D'E.L

À Tire D’E.L was founded in 2020 in the Netherlands, one year after I moved from France to The Hague. The project initially focused on creative jewelry-making workshops using Miyuki glass beads and an online store for my handmade creations. Over time, through markets and creative collaborations, I built a solid network of mostly French-speaking makers.
In 2023, I co-founded a shared physical space where I launched And Concept Store, a vibrant shop dedicated to handmade and artisanal products. Today, it brings together creators from various backgrounds, including Dutch and French-speaking artisans, in an inclusive and collaborative environment. My customer base is equally diverse, including Dutch, French, and international visitors. While I’m still learning Dutch (currently at A1 level), I chose to open the space to everyone to help build cultural bridges between France and the Netherlands.
Since 2024, I have taken full ownership of the space. I sell my jewelry, run creative workshops, operate on a consignment (commission-based) model, and have started directly purchasing certain items. Three designers also share the workspace as part of a creative co-working approach.
À Tire D’E.L is now a hybrid French-Dutch venture — a space of creativity, exchange, and connection, where contemporary craft brings people together beyond borders.