CABAIA

CABAIA is a French brand founded in Paris in 2015, on a mission to reinvent everyday accessories with smart design, bold colors, and a strong commitment to sustainability. Known for its modular backpacks, shoulder bags and travel gear, the brand combines functionality and fun, always with a touch of ingenuity. 

After rapid growth in France through retail partnerships and direct-to-consumer channels, CABAIA expanded internationally, focusing on markets that value innovation and eco-responsibility. Certified B Corp, CABAIA uses recycled materials, plastic-free packaging, and guarantees its products to fight overconsumption and waste. 

In the Netherlands, the brand launched in 2021 through local retail and e-commerce, quickly gaining traction thanks to a strong product-market fit. Dutch customers embraced the clever features and sustainable values, prompting deeper investment. In 2025, CABAIA is opening its first stand-alone stores, supported by dedicated Dutch-speaking sales advisors, and tailored marketing. 

Today, CABAIA is building its presence all over Europe, but the Netherlands remain at the heart of its European strategy. With an adventurous spirit and sustainable ambition, CABAIA continues to grow: one backpack (and smile) at a time. 

 

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