Actualités • Nieuws van bedrijven
Sandra Maas, the new General Director of Hague Corporate Affairs
Sandra Maas has recently become managing director. She leads the agency and advises various clients in the field of public affairs.
With Sandra's appointment, Hague Corporate Affairs is taking another step towards professionalisation and growth in order to better serve its clients and attract the best talent.
During her career, Sandra has worked for leading Dutch and international companies. She was a management spokesperson at KLM, Head of Public Affairs and Communications at Coca-Cola and Head of Communications at Blokker Holding. Sandra also founded her own consultancy in the field of reputation management and corporate communications, where she advised clients such as Kellogg's, NOS, Strukton, the Dutch Institute for Clinical Auditing and the SkyTeam alliance. Prior to joining Hague, she headed the business partnerships unit of global communications at Ingka Holding (IKEA). She was also a board member of the Vereniging Natuurmonumenten (Dutch Society for Nature Conservation) for 8 years.
Sandra: "It is an honour to work with a group of talented colleagues, true media and political enthusiasts, who have an in-depth knowledge of European and Dutch (geo)political developments and politics. I look forward to working with them to further support our clients, not only in bridging the gap between politics, different social actors and business, but also between different disciplines such as public affairs, corporate communication, media relations and corporate positioning."
Peter ter Horst, Managing Director: "We are very happy that Sandra is joining the great adventure of Hague. With her experience and in-depth knowledge of corporate communications, she will strengthen this aspect of our business as well. Sandra is an outstanding leader and I am sure she will bring new perspectives, energy and further development to Hague and our customers.
Congratulations to Sandra!