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BEM celebrates a record edition of VivaTech 2025!
BEM wins the Startup Challenge at VivaTech 2025, confirming its key role in gaming and cultural innovation.
BEM made a strong impression during the 9th edition of Viva Technology, held on June 12–13, 2025 — now officially the largest tech and innovation event in the world, with over 180,000 attendees, surpassing CES Las Vegas by more than 25%.
Winner of the VivaTech x we are_ Startup Challenge
Among 150 companies and 9 outstanding finalists, BEM was named the winner of the VivaTech x we are_ Startup Challenge, a recognition of our innovative contributions to the cultural and creative industries.
We extend a huge thank you to VivaTech and we are_ for the opportunity and flawless organization — and congratulations to all the inspiring finalists!
Leading the Conversation on Social Gaming
On Friday, the CEO Neal Robert took the stage alongside Edouard Perrin, Head of Social & Gaming at Publicis Media Content France, for a talk on “Social Gaming in the Gaming Era.” The session drew strong interest and highlighted gaming’s growing role as a new frontier for influence — a space where BEM is proud to lead.
Reconnecting with Key Partners
We were thrilled to reconnect with clients and partners such as LVMH, Orange, FDJ UNITED, as well as Publicis Groupe and Publicis Groupe Africa.
A special highlight was seeing the Orange Safe Zone campaign — co-created in 2022 by Orange, Publicis Conseil and BEM — showcased as a full-scale phone booth at the event, a testament to its lasting impact.
Supporting French Innovation in Europe
BEM also joined the French Tech in Europe event, hosted by French Tech Amsterdam, where we are proudly active alongside La French Tech Grand Paris.
A great opportunity to promote French innovation across European markets.
BEM Ad Network: Scaling In-Game Advertising
Our BEM Ad Network continues to connect brands with gaming communities on platforms like Fortnite, offering a scalable, high-impact solution for immersive in-game advertising.
Save the date: The 10th edition of VivaTech will take place from June 17–20, 2026, and BEM is already confirmed. See you there!
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