BEM Builders
BEM.BUILDERS is an AdTech company founded in 2021, focused on redefining advertising within immersive gaming environments. The company develops a proprietary technology and a cer fied creator network to enable brands and agencies to integrate campaigns directly into user-generated content (UGC) pla orms such as Fortnite and Roblox.
Rather than interruptive formats, BEM designs native, gameplay-integrated advertising experiences that are measurable, brand-safe, and aligned with player engagement. Its platform, the BEM Ad Network, allows for the creation, distribution, and performance tracking of in-game campaigns at scale.
Since its inception, BEM has collaborated with leading brands and partners, delivering campaigns that leverage the high attention and engagement levels of gaming audiences. The company is positioning gaming as a new mainstream media channel, comparable to traditional digital and video ecosystems.
Headquartered between France and the Netherlands, BEM is accelerating its international expansion, with a strong focus on Western Europe. France remains its primary commercial market, while the Netherlands serves as a strategic hub for operations, structuring, and cross-border development.