A tire D'EL
À Tire D’E.L, established in The Hague, the Netherlands, in 2020, began as a handmade jewelry and creative workshop venture. It has since evolved into a dynamic hybrid model combining retail, knowledge sharing, and support for independent creators.
In 2023, I launched And Concept Store, a space dedicated to contemporary craftsmanship, bringing together creators from France, the Netherlands, and beyond. The store acts as a cultural bridge between the two countries, offering artisans a platform to reach a diverse Dutch, French-speaking, and international clientele.
Through a carefully curated selection and a multicultural approach, the concept store celebrates handmade excellence while remaining deeply rooted in the local ecosystem of The Hague.
Between 2023 and 2025, turnover increased more than fivefold, demonstrating strong and well-managed growth.
Today, À Tire D’E.L contributes to strengthening the visibility and professional recognition of independent craftsmanship within an international entrepreneurial environment, while fostering artistic dialogue between France and the Netherlands.