Decathlon
Decathlon is a world leader in sports retail, founded in 1976 in Lille, France, with a clear mission: "bring people together through sport to make wellbeing accessible for all" Since entering the Dutch market in 2000, Decathlon Netherlands has evolved from a single store in Amsterdam to a nationwide omnichannel presence with 23 and a robust digital platform.
In the Netherlands, Decathlon is not just a retailer but a partner in the local sports ecosystem. We focus on making over 70 sports accessible to everyone, regardless of level or budget. Our Dutch operations are characterized by a unique "Teammate" culture, empowering local employees to act as entrepreneurs. By integrating circular business models, such as "Buy Back," "Second Life," and rental services, Decathlon Netherlands leads the way in sustainable retail within the Dutch-French business corridor, bridging French design and innovation with Dutch pragmatism and sport practice expertise.