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The French Way | Choose France | Atout France

Atout France is launching the "The French Way" campaign in the USA and Europe, including the Netherlands, to support the revival of France as a destination and stimulate the recovery of business tourism.
The initiative was unveiled this week at the IMEX America trade show in Las Vegas, symbolising the desire to strike hard across the Atlantic by capitalising on a major event for the sector!

"The French way" reflects the idea of a surprising destination where you can conduct a meeting, a seminar, a product launch, a conference, or an incentive like nowhere else.

With its rich cultural and historical heritage, exceptional cuisine and iconic venues, France is also a destination at the forefront of innovation, with age-old expertise and a commitment to sustainability in organizing and hosting international events.

Atout France | Choose France

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