Actus des entreprises

Bolloré Logistics launches "EASYorder"

Bolloré Logistics is announcing the launch of EASYorder, an integrated services offering developed by B.Lab*, with a view to simplifying the order process between exporters and their professional customers as well as within companies themselves.

EASYorder is intended in particular for retailers, proposing sales to employees or the purchase of non-marketable products (such as visual merchandising and point-of-sale advertising) and health protection equipment, as well as industrial distributors and companies for their B2B sales processes. It relies on the digital platform, Shopper, which links up all the players and automates order-taking phases through to the transport and logistics of products.


Developed according to Bolloré Logistics specifications, Shopper includes a catalogue of articles specific to each customer. The platform’s functionalities are adapted to B2B processes, notably including an order-approval module that helps customers to control purchases and the generation of transport orders factored in directly via the company’s collaborative platform.


Through a more seamless connection between order management and international transport and logistics operations, EASYorder addresses all needs, from inventory management and restocking with suppliers through to final distribution.


“EASYorder contributes to the digitalisation of the order process while ensuring simplified integration with supply chain management tools. Our offering accelerates time-to-market and helps to boost the competitiveness of our customers,” said Olivier Boccara, Global Chief Commercial Officer.

* B.Lab is Bolloré Logistics innovation booster. Its aim is to accelerate the transformation of the supply chain while supporting all innovation initiatives, from ideation through to marketing, as part of a co-creation approach with the company’s customers. B.Lab currently has two innovation centres, one in Paris and one in Singapore.



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