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A big step for immersive advertising in UGC gaming | BEM.Builders
BEM, a pioneering AdTech company specializing in immersive in-game advertising for UGC platforms (e.g., Fortnite, Roblox), raised €700,000 in seed funding from The Moon Venture, Aonia Ventures, and a pool of international business angels. Founded in 2022, BEM offers a proprietary platform (BEM Ad Network) that enables brands to run native, measurable ad campaigns within gaming environments via certified creators.
The funds will accelerate commercial growth: doubling sales and creator acquisition teams, quadrupling partner creators, and expanding into the Netherlands, Belgium, Luxembourg, and 9 additional countries. Investors highlight BEM’s differentiated positioning, robust tech, and aligned team as key to transforming brand engagement in gaming.
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